This Finnish startup has interviewed me for their marketing course. Here’s what we have learned from each other

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I have received the invitation on a late evening during the weekend, and immediately said yes. I mean, who says no for an interview? Really. They were after a few concrete theories of marketing, and being an early Millennial I can always tell a bit of the actual digitalisation of the entire advertising scene, from television to… well, the end of advertising (as we know it). But they were not really after that kind of content, but rather the way of working and how I could achieve it, how it affected me, and the right mindset I had at each point of my life that could support my skills as a communication professional.

That was a little bit of an awakening for me, as well. I have always been a critic to the idea that skills can be learned, therefore they are not important. That led me to a vision that continuously underestimated what a mindset represents. I was surprised on how honest I was be during the interview, which lasted almost forty minutes. It required opening up to a few vulnerabilities — and that opened up to understand the role of mindset, which I took for granted.

Heaving a focused mindset is a lot about resourcefulness and how much you are going to insist, and persevere (and pivot!) and keep on the game. Skills come and go — and they are an important part of it, because you really need to keep it up. And it’s not easy. The whole point is to be always a little bit outside your comfort zone, if you want to keep up at the cutting-edge (last year I have learned that “the tough way”, when I’ve decided with a colleague to start practicing Brazilian Jiu Jitsu; it was worth every single bruise and time at the heat of the dojo).

I said to them that I was one of the best in the click-rate optimisation field because when I started working on that area, the tools barely existed. It was the very beginning of AB tests, experiments and incremental optimisation. Now there are so many new tools, and I don’t know half of them. But the mindset of the experimenter somehow became more wholesome and crystallised after that.

Skillville is being released to Finnish audiences by the same people bringing Mindvalley to Finland, a startup focusing on education and self-conscious decisions. Finland, of course, is a great place for any startup in education to be. They are now piloting solutions to 27 Finnish schools at the moment. Want to see more of that.