This is an eBook I wrote after conducting customer journey maps worth over €100,000 in business revenue! Instead of gathering designers sipping lattes and imagining customers experiencing products, we got out of the building and tracked users in every possible way. The result was a comprehensive methodology that tackles all possible questions you may have concerning customer journey maps.

Mind the Map: A Guide to Customer Journey Mapping

15,00 €Price



    • np_email_2476815_000000
    • Black LinkedIn Icon
    • Black Twitter Icon
    ©2020 by Lutav | Sérgio Tavares, ph.D.