Denial and Reward

❝ Denial and reward can encourage the formulation of a rich experience. In designing paths of travel, try presenting users a view of their target-a staircase, building entrance, monument, or other element-then momentarily screen it from view as they continue their approach. Reveal the target a second time from a different angle or with an interesting new detail.❞

Matthew Frederick. 101 Things I Learned in Architecture School (Kindle Locations 50-52). Kindle Edition.