2019 was a great year!

2019 was not bad for me. We’ve had ups and downs, and democracies around the world are still under a weird fever of denial and obscurantism — but overall, the year even ends with a refreshing turn in politics for Finland. I mean, how long until we show most revisionists that the Earth is actually not flat? There’s hope! There’s Trump’s impeachment happening as we speak (it’s a win even if the Democrats lose), and even in my home country, Brazil —where an authoritarian family clan has taken the Presidency and started burning the Amazon (literally) and history books (figuratively) — the consistent cracks in their own M.O. is starting to show. I see hope!


I’ve been working at Idean for five months now. it’s a global design house, part of the mega consultancy group CapGemini, from France. Idean is a part of the history of user experience design. They have done works for all imaginable giants, from Apple to Amazon (that’s just sticking to the letter A, so imagine that...). And yet, this heritage is put to use, adapting and evolving their own ways of working. I’ve been thrilled to realize that I was part of this movement. I suppose when you have your own truth — like I have with the integration of design and user data —, you’re either a part of the problem or the solution. 😂


My philosophy on “measurable design” sort of picked up this year. I say “philosophy” because that was the term someone used when approaching me to talk about the KPI Canvas. So, yes, I’ve got for the first time some fan mail! And a few requests for workshops, and quite many friendly people coming across the idea of measurable design, and asking for advice on how to use it. Among companies that spent a while browsing the canvas, there was Huawei Hong Kong, oil exploration companies from Qatar, German banks, BBDO New York, and the City of New York Administration. Win! However, I know, that’s just the volatile nature of the social internet. It does tell there’s something to this, a right track to follow, a right path to keep going. But it’s still scratching the surface, and building something that I believe can work as an adaptable principle, rather than a technology or a set of tools.


Thanks for everyone who somehow helped, benefited from, and rooted for me. ❤️

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©2020 by Lutav | Sérgio Tavares, ph.D.