THE KPI CANVAS:
DESIGNING YOUR KEY PERFORMANCE INDICATORS
#DataDrivenDesign #KPIs #MeasurementPlan #Analytics
Your KPIs are what connects your design work to the business. They are able to align teams accross the entire organisation towards common objectives and goals.
Note that this canvas does not generate ideas on how to create ACTIONS. Instead, it helps to frame your actions into your strategy, and to thoroughly measure the success of any action you decide to implement.
Start by creating a clear distinction between objectives and goals.
MEASURING YOUR DESIGN ACTIONS
Next, you will need to convert your CREATIVE ACTIONS into an indicator (a metric, a number). This is a good reminder that this canvas is not a creative canvas, nor a substitute for your creative process.
Create a workaround — the closest number possible to what you want to measure — and it should be enough. This allows you to account for your own success, based on your INPUT actions, not your OUTPUT. Hopefully, it also ensures you succeed by keeping your input actions on track.
The big leap: measure what you have to do, and then the results your actions bring.
Lastly, your targets. Targets are easy: they are the numbers you need to hit within a given period of time.
The tricky part is that leaders often mistake targets for KPIs. Leading Key Performance Indicators measure the quality and level of actions your are taking. They control your input, and you check later the lagging indicators, your output. Your targets are the specific lagging indicators you are after.
Now you are able to use this canvas to keep your creative actions on track. You may create a fancy dashboard, an automated or manual Google Sheet or even just a time-to-time report for stakeholders.
The important thing is that whatever you do, you will know exactly how to keep on track and aligned with your organisation, other teams, your own team and your own actions.
You will also be able to track the input and see how it affects the output.
DOWNLOAD THE KPI CANVAS
You may create your own canvas, but this is a working model I have used with many businesses, from small to big.
Enjoy, and share if it was helpful!
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