
THE SERVICE DESIGNER'S
SURVIVAL GUIDE TO
INTERNAL STARTUPS
Service Designers are not always familiar with lean startup methods. Here's how you can combine both worlds and thrive
These are my everyday tools. I have developed them over years of consulting and design work with global design teams.
From my first clients in a local agency, to my work in global consulting group Idean/CapGemini Invent, these are my tools of choice.
It is a streamlined combination of methods that will keep you user-centric, turbocharge your data-driven design skills, make teams accountable and keep management happy.
DATA DRIVEN
SERVICE DESIGN
Goals, Tracking, Research, Hypothesis, Moments, Relationship, Milestones — That's it.
The very hard-to-swallow pill is that project owners are attached to their ideas.
Service designers often commit to making those ideas work. That's a mistake.
Instead, focus to validate what people want from you — and how to convince clients to be wise and change their minds
STEP BY STEP
INTERNAL STARTUP DESIGN SPRINT
Client profile
ig company or medium-sized company trying a new idea
Team
Small cross-functional teams, "two-pizza teams". Project owners, Visual designer, Developer, Service Designer.
Duration
4-6 weeks, depending on the complexity of the project
Deliverables
Problem identification — qualitative & quantitative
Value proposition design
Prototyping solutions
Problem-solution fit — qualitative & quantitative validation
Next steps
Product-maket fit — quantitative validation
Business model fit — quantitative validation