THE SERVICE DESIGNER'S
SURVIVAL GUIDE TO
Service Designers are not always familiar with lean startup methods. Here's how you can combine both worlds and thrive
These are my everyday tools. I have developed them over years of consulting and design work with global design teams.
From my first clients in a local agency, to my work in global consulting group Idean/CapGemini Invent, these are my tools of choice.
It is a streamlined combination of methods that will keep you user-centric, turbocharge your data-driven design skills, make teams accountable and keep management happy.
Goals, Tracking, Research, Hypothesis, Moments, Relationship, Milestones — That's it.
The very hard-to-swallow pill is that project owners are attached to their ideas.
Service designers often commit to making those ideas work. That's a mistake.
Instead, focus to validate what people want from you — and how to convince clients to be wise and change their minds
STEP BY STEP
INTERNAL STARTUP DESIGN SPRINT
ig company or medium-sized company trying a new idea
Small cross-functional teams, "two-pizza teams". Project owners, Visual designer, Developer, Service Designer.
4-6 weeks, depending on the complexity of the project
Problem identification — qualitative & quantitative
Value proposition design
Problem-solution fit — qualitative & quantitative validation
Product-maket fit — quantitative validation
Business model fit — quantitative validation