THE SERVICE DESIGNER'S
A complete how-to guide to design, implement and manage meaningful experiences
These are my everyday tools. I have developed them over years of consulting and design work with global design teams.
From my first clients in a local agency, to my work in global consulting group Idean/CapGemini Invent, these are my tools of choice.
It is a streamlined combination of methods that will keep you user-centric, turbocharge your data-driven design skills, make teams accountable and keep management happy.
Goals, Tracking, Research, Hypothesis, Moments, Relationship, Milestones — That's it.
EVERY DESIGN ACTION SHOULD BE CONTEXTUAL: CENTERED IN USERS AND ALIGNED TO STRATEGY. DATA SHOULD BE CONTEXTUAL AND UBIQUITOUS: SIMPLE, RELEVANT AND FUNDAMENTAL FOR DESIGN DECISIONS.
These tools have been very helpful to service designers, product owners, growth hackers, UX designers and project leads.
STEP BY STEP