WORKSHOPS, COURSES & TALKS
Lean Experimentation with Idean
Talking about in-company innovation and lean experimentation in a global, Fortune500 Swedish company.
Private event. Helsinki, 2020.
Workshop: Innovation Value Proposition — to fight Climate Change
Workshop to assess needs, motivations, features and benefits on climate change innovation.
Idean Finland @ Montel Intergalactic. Helsinki, 2019.
Workshop: A brief history of (data-driven) design — Finding your leading indicators
Going through the history of design thinking may shed light on the blind spots of the area, when it comes to using user data and analytics in service of design methods. Following the talk, a workshop to exercise how to find motivations among your audience, tackle them, and measure the success of your outcomes.
Nordea Group, Helsinki,2019.
Course: A/B & Beyond — Behavioural Experiments for Measurable Design
This 4 weeks course offers designers an overview of A/B testing platforms. We will also learn how to find statistical relevance to an AB experiment and calculate the business potential of a winning design version. Designers will also learn theoretical tools to extract deeper insights from experimentation, and how to estimate implementation costs and ROI.
Idean Finland, Helsinki, 2019.
Course: Behavioural Economics Experiments for Service Designers
This course offers students a solid base for experimenting with their current client's customer journey. Furthermore, it offers tools to implement and measure their experiment hypotheses.
Master's Degree Programme in Service Innovation and Design
Idean @ Laurea University of Applied Sciences
Workshop: Mastering hypotheses, KPIs and Experiments
In an action-packed day of analytics seminars, teams of executives and professionals work practice how to define, measure and solve design problems, as well as experimenting on potential solutions.
Matomo for Executives Seminar, Digitalist Group @ A-House. Stockholm, 2019.
Workshop: Service Design Performance Indicators for Helsinki University Student Services
The team behind the design and development of Helsinki University student services gather to understand how to define, measure and design solutions for current digital experience problems. With Design & Development Teams.
Digitalist Group @ Helsinki University, Helsinki, 2019.
Lecture: Media, Paramedia & Performance Indicators
Master Degree on Contemporary Culture, combining the framework of paramedia, value propositions and the consumer marketing funnel.
University of Jyväskylä, 2019.
Speaker: Data, Design & Humans
Vapa Media, a consultancy in communication, teams and content, has invited me to speak about the use of user data in design operations.
@ Vapa Media. Helsinki, 2019.
Speaker: The Hackbox • Mastering hypotheses, KPIs and Experiments
Matomo for Executives Seminar. In this workshop, we have debated typical cases where problems need to be addressed with design solutions. But how to measure the success beyond the obvious outcomes? Executives of different areas learned how to measure their next projects according to leading, not only lagging indicators.
Digitalist @ A-House Stockholm, 2019.
Speaker: Moms in Business • Growth Hacking for Helsinki's Busiest Moms!
Talk: 12 Hacks to Live By. Ibid.
Moms in Business @ Digitalist Helsinki, 2019.
Co-Host/Speaker: Growth Hacking for Helsinki's Busiest People
Talk: 12 Hacks to Live By
Presenting "design hacks" that not only may bring you quick wins, they may also bring you sustainable, long lasting growth. What you learn from them goes beyond the interface: it is learning how far your experience may reach your customer.
Digitalist Helsinki, 2019.
Speaker: Truth and Social Media
Networked Sciences International Symposium
Discussing the construction of factual truth in the age of fake news and post-truth, according to my research on paramedia.
CRIE / Federal University of Rio de Janeiro
Rio de Janeiro, Brazil, 2019.
Host: The Future of Living Seminar
The Future of Living, Digitalist & Asuntokeskus @ Clarion Hotel.
Digitalist Design24 Summit. Helsinki, 2018.
Workshop: Mastering your Growth-Driven KPIs
Executives and specialists learn how to define measurable problems and solutions for their design challenges.
Digitalist Innovation Summit, December Edition
Digitalist Helsinki, 2018.
Speaker: The Datafied Consumer
Discussions on customer journey mapping with qualitative data, quantitatively. Nordic Morning Executive Breakfast with Emarsys.
Messukeskus, Markkinoinnin viikko, 2016.
Moderator: Videogames and Play Spaces
Thomas Plattner, I Know What you Played Last Summer
Jeff Rush, Public Telling: Narrative Gap in Replay Video Games
Sam Tobin, Playing at Work: Firewalls, Cubicles and Crafting Tables
Media In Transition 8: Massachusetts Institute of Technology: Cambridge, MA, 2013.
Speaker: What Yoko Ono Had For Breakfast: Authorship in Twitter
Media In Transition 8: Massachusetts Institute of Technology:
Cambridge, MA, 2013.
Speaker: Paratextual Prometheus: Transmedia, author, paratexts
Transmedia Literacy Conference
Program in Digital Culture (IN3 — Universitat Oberta de Catalunya): Barcelona, 2013.
Course: Media practices
Interactions Master of Arts program
University of Jyväskylä, 2012.
Lecture: Power & Paramedia
Master Degree on Interactions
Aalto University, 2011.
Lecture: Power & Paramedia
Digital Culture Summer School
Nordic Digital Culture Network, 2011.
Course: Media politics, Media poetics
Master of Arts program in Digital Culture
University of Jyväskylä, 2011.