Super listeners: Should content aim for longer lengths?

The Nieman Lab just published a study saying that some podcast listeners are “superlisteners”. I have Identified thrice with their findings. That 5-minute video on YouTube — or Gartner’s 3 minutes length podcast publicising some event — are remarkably costly, time-wise.  When you are actually looking for meaningful content for the day-to-day life, such as news or a […]

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Strategic optimisation: It’s about behaviour, not buttons

Most decision-makers drift away when something slightly difficult to understand. That happens with conversion optimisation, and this attitude comes with a cost. “That’s for specialist, geeks and engineers”, I feel them thinking. And they are partially right: there are just a few hours a day for a decision-maker define where everybody is going. Who has time […]

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