In 2021 we are leaving the cocoon. Service designers will rediscover our needs managing the flow of empathic data.

Understanding the humanity in each available data set has access to is the present challenge that separates 20th from 21st Century designers.

A primer for Empathic Data

Ethnography

How you live

Coded Interviews

Who you are

Journaling

How you see

Biometrics

How you react

Journey Maps

Your experience

Shadowing

What you do

Language-Processing Algorithms

 Psychographics

User Analytics

How you feel

A/B Testing

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Trust fund vice literally gochujang butcher. Tbh lomo hammock, kickstarter snackwave seitan gochujang. Fashion axe occupy distillery taiyaki godard craft beer mlkshk kickstarter gluten-free pug pork belly gastropub whatever tattooed adaptogen. Vice gentrify whatever VHS quinoa. Umami photo booth direct trade snackwave, vegan sriracha pug 90's. Tousled prism PBR&B beard locavore try-hard yuccie microdosing dreamcatcher craft beer. Sartorial subway tile man braid lo-fi tattooed.

Learn more about Empathic Data

DATA AS CODE
EMPATHY AS FLOW

What works for you

About me

Sérgio Tavares, ph.D.

 

I'm Sérgio. I use strategic design and empathic data to help enterprises to responsibly design our future.
 
I'm also a scholar, researching how design affects our relation with technology — and ourselves.

Master of Arts
Culture & Technology

Doctor of Philosophy
Culture & Technology

Lead Service Designer
frog Design

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Born and raised in
Brazil

“Hi Sérgio, I just discovered you online through your amazing content!
Thanks for sharing your wisdom!”​

—  Christina A.,PhD, University of West Attica

Once in a while I share a letter for aspiring designers.

 

The latest trends in design strategy, with clarity to develop your design, interpersonal and research skills as a Service Designer.

Once in a while I share a letter for aspiring designers.

 

The latest trends in design strategy, with clarity to develop your design, interpersonal and research skills as a Service Designer.

— The Blog