Consumers, design & data-driven marketing by Sérgio Tavares, ph.D.
Sérgio Tavares, ph.D.
How to define a moment when planning your customer experience?
Trendwatch: How to start listening to your influencers
Customer Journey: How does your customer experiences a day?
Super listeners: Should content aim for longer lengths?
Strategic optimisation: It’s about behaviour, not buttons
Mapping your Customer Journey: why you need agents, not participants