I'm an award-winning, Helsinki-based designer and researcher. I have spent my entire  career exploring
how we experience digital.

To do that, I focus on data, design and humans. 

Born in Brazil, 1982, first years of Millennial generation.

My work background is in design, marketing and analytics. I have worked with clients like Stora Enso, Finnair, Pfizer, CAT/Finning, Fiskars, Reima, Paulig, VR, Posti, Adega Brasil and others.

I have a doctoral degree in contemporary culture, in which I coined the term paramedia — the information that surrounds everything we read, watch, listen to or share.

My research and media projects have been featured at the MIT (Massachusetts Institute of Technology), University of Salford, Catalunya Open University, Rhizome Artbase New York, MoMA San Francisco Blogs, videoKILLS Berlin, Aalto University, Nordic Digital Culture Network and many other venues.

I live and work in Helsinki, Finland — with my wife, Noora, a Pinterest influencer, and two sons, Amos and Noa.

M SÉRGIO. 
M AN EXPERIMENTER. 

“Hi Sérgio, I just discovered you online through your amazing content! Thanks for sharing your wisdom!”​

—  Christina A.,PhD, University of West Attica

CURRENT PROJECTS

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PARAMEDIA

How do we choose what to read, watch and listen to? My doctoral thesis sheds light on the media we consume before we consume media.

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THE KPI CANVAS

Measure your design work, win over the machines and earn a seat at the consulting table.

CURRENTLY READING

WORKS FEATURED AT

CONTACT

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©2020 by Lutav | Sérgio Tavares, ph.D.