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I'm an award-winning, Helsinki-based designer and researcher. I have spent my entire  career researching and designing how we experience digital.

To do that, I focus on user research, lean methods, and cultural analytics.

My theory to study interfaces has been presented at the MIT (Massachusetts Institute of Technology), University of Salford, University of Catalunya and other venues.

 

I have worked designing experiences for clients like Stora Enso, Finnair, Pfizer, CAT/Finning, Fiskars, Reima, Paulig, VR, Posti, Kyrö Distillery Company, Fortum and many others.

I work in Helsinki, Finland, at design consultancy 

 Idean, part of the Capgemini Group.  

 

My wife, Noora, is a Pinterest influencer and marketing expert. We have two sons, Amos and Noa.

M SÉRGIO. 
I STUDY HOW WE EXPERIENCE 
DIGITAL DESIGN. 

“Hi Sérgio, I just discovered you online through your amazing content! Thanks for sharing your wisdom!”​

—  Christina A.,PhD, University of West Attica

CURRENT PROJECTS

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PARAMEDIA

How do we choose what to read, watch and listen to? My doctoral thesis sheds light on the media we consume before we consume media.

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THE KPI CANVAS

Measure your design work, win over the machines and earn a seat at the consulting table.

CURRENTLY READING

WORKS FEATURED AT

CONTACT ME

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©2020 by Lutav | Sérgio Tavares, ph.D.