My theory on interfaces has been presented at the MIT (Massachusetts Institute of Technology), University of Salford, University of Catalunya and other venues.
I have advised clients like Stora Enso, Finnair, Pfizer, CAT/Finning, Fiskars, Reima, Paulig, VR, Posti, Kyrö Distillery Company, Fortum and many others.
I was born in Brazil, where I've majored in Communication. I've moved to Finland to study Culture and Technology (M.A., PhD) — and the rest is history.
I now live and work in Helsinki, at design consultancy
Idean, part of the Capgemini Group.
My wife, Noora, is a Pinterest influencer and digital media expert. We have two sons, Amos and Noa.
I use user data, trend analysis, qualitative research and ethnography to empathize and help enterprises to responsibly design our future.
I dedicate this space to design thinkers and doers.
IʼM SÉRGIO. I RESEARCH & DESIGN HOW WE EXPERIENCE TECHNOLOGY
“Hi Sérgio, I just discovered you online through your amazing content!
Thanks for sharing your wisdom!”
— Christina A.,PhD, University of West Attica
I share once a month a personal letter for design thinkers and doers.
Bite-sized clarity on the impact of rising technology on people's habits, culture, society and businesses.
Based on the best research in the world, and ready for design work, strategic use or your next pitch deck.
Have a question concerning technology trends and design work? Send it I will consult with the subject-matter experts.
THE BLOG
CURRENT PROJECTS
PARAMEDIA
How do we choose what to read, watch and listen to? My doctoral thesis sheds light on the media we consume before we consume media.
THE KPI CANVAS
Measure your design work, win over the machines and earn a seat at the consulting table.