I'm an award-winning, Helsinki-based designer and researcher. I have spent my entire  career either researching or designing how we experience digital.

To do that, I focus on research, design methods and cultural analytics.

Bio

Born in Brazil, 1982, first years of Millennial generation.

I have a doctoral degree in contemporary culture, dedicated to research how we experience digital technology. My work, on the other hand, envolves also designing these experiences.

My research projects have been featured at the MIT (Massachusetts Institute of Technology), University of Salford, University of Catalunya, Rhizome Artbase New York, MoMA San Francisco Blogs, videoKILLS Berlin and other venues. 

 

I have worked with clients like Stora Enso, Finnair, Pfizer, CAT/Finning, Fiskars, Reima, Paulig, VR, Posti, Adega Brasil and others.

I work in Helsinki, Finland, at design consultancy 

 Idean, part of the Capgemini Group.  

 

My wife, Noora, is a Pinterest influencer and marketing expert. We have two sons, Amos and Noa.

M SÉRGIO. 
I EXPLORE INSIGHTS FROM DIGITAL EXPERIENCES. 

“Hi Sérgio, I just discovered you online through your amazing content! Thanks for sharing your wisdom!”​

—  Christina A.,PhD, University of West Attica

CURRENT PROJECTS

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PARAMEDIA

How do we choose what to read, watch and listen to? My doctoral thesis sheds light on the media we consume before we consume media.

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THE KPI CANVAS

Measure your design work, win over the machines and earn a seat at the consulting table.

CURRENTLY READING

WORKS FEATURED AT

CONTACT

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©2020 by Lutav | Sérgio Tavares, ph.D.