I'm an award-winning, Helsinki-based designer and researcher. I have spent my entire career designing and researching how we experience and relate to the digital condition.
Currently, I focus on data & behavioural design experiments.
Born in Brazil, 1982, first years of Millennial generation, I'm a designer, consultant and media artist.
My work background is in design, marketing and analytics. I have worked with clients like Stora Enso, Finnair, Pfizer, Fiskars, Reima, Paulig, Finning, Ahlstrom, Posti, Adega Brasil and many others.
My Academic research has always been focused on our relationship with the digital condition.
My doctoral research and media art projects have been featured at the MIT (Massachusetts Institute of Technology), University of Salford, Catalunya Open University, Rhizome Artbase New York, MoMA San Francisco Blogs, videoKILLS Berlin, Aalto University, Nordic Digital Culture Network and many other forums.
I live, work and write in Helsinki, Finland — with my wife, Noora, a tough market competitor and Pinterest influencer, and our son, Amos.
IʼM SÉRGIO.
IʼM AN EXPERIMENTER.
LATEST PROJECTS
How do we choose what to read, watch and listen to? My doctoral thesis sheds light on the media we consume before we consume media.
DATA ✖ DESIGN
& HUMANS